Sparkasse

The 'Sparkasse' is a German public savings bank with over 400 subsidiaries each operated independently and non-profit oriented. We were asked us to create and proof the concept of using Minecraft in raising brand awareness for the positive efforts of the Sparkasse especially towards younger audiences. We came up with the idea to recreate a digital branch inside of the game and to let children build their virtual world around it.

Minecraft Sparkasse Thumbnail

We were asked to create and proof the concept of using Minecraft in raising brand awareness for the positive work the Sparkasse does in surrounding communities.

Minecraft Sparkasse Overview

We came up with the idea to recreate a digital branch inside of the game and to let children build their virtual world around it.

Minecraft Sparkasse Main Building Minecraft Sparkasse Trees

Credits

Florian Funke, Minh Son Vu, Rafael Fritsche and Uli Funke.

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